Google AdWords is an advertising program based on cost-per-click pricing

You can create an account with no obligation to purchase and without submitting payment information. Simply complete the sign-up process and verify your email address. After signing up for AdWords, you'll receive an email to verify your email address. You can then activate your account by logging in and submitting your credit card information. At that point, your ads start running.

Google charges an advertiser each time a user clicks on the advertiser's ad. The amount is usually set by the advertiser. You as an advertiser have to set up an ideal account. This means following. The active keywords within the account are reasonably priced relative to your budget. You are not paying excessive average costs-per-click for poorly performing keywords. Instead, you have created well-targeted, relevant ads with high Quality Scores and lower minimum CPC bids. The ideal account shows a strong profit or return on investment (ROI). You have to watch short "Intro to ROI" video to learn about ROI and why it's important to your AdWords account.

Your account history is the full record of your account activity over the course of your business relationship with Google AdWords. When you create an account, we maintain details such as your billing preferences and contact information.

Your account history includes vital information central to the success of your online AdWords advertising campaigns, such as:

- Unique keyword variations and lists
- Ad group and campaign organization settings
- The performance history for your keywords, ad groups, and campaigns
- Language and regional targeting settings for your campaigns
- Budget and cost-per-click pricing history and settings
- and much more ...

This information keeps your account running the way you design it to, and is intended to help you achieve the best online advertising performance possible. You can view all changes for a particular time period, or you can filter the results by the type of change (such as budget adjustments or keyword edits). If multiple users with different logins manage your account, you can also use the tool to see who made certain changes.



Don't bother about invalid clicks

Google does not charge to your account for invalid clicks because Google determines they were generated by prohibited methods. Examples of invalid clicks may include repeated manual clicking or the use of robots, automated clicking tools, or other deceptive software.

Placement targeted Campaign. You as an advertiser may select the specific places where their ad will appear. Placement targeted ads appear on sites and products that are part of the Google content network.

Sexual and adult content is restricted

Advertising is not permitted for the promotion of child pornography, any sexually suggestive content involving children, or other non-consensual sexual material. We also do not permit ads promoting teen pornography or other pornography that describes models who might be underage.

Examples include, but are not limited to, advertisements for "teen xxx", "teen porn", and school girl pornography. Please note that Google does not allow this content regardless of whether or not a site complies with government regulations on this kind of advertising.

While approvable adult related ads can show in some countries, certain countries such as Germany, China, Korea, and India will not show any ads categorized as Adult Sexual Content such as ads with any pornographic content. There may be other effects of family status on how your ads are served.

There are four different keyword matching options, each specifying a different way for a keyword to interact with search queries. With some options, you'll enjoy more ad impressions; with others, you'll get fewer impressions (but potentially more targeted clicks). By applying the appropriate matching options to your keywords, you can best meet your ROI goals.

Your options are:

Broad Match - This is the default option. If your ad group contained the keyword tennis shoes, your ad would be eligible to appear when a user's search query contained tennis and shoes, in any order, and possibly along with other terms. Your ads could also show for singular/plural forms, synonyms, and other relevant variations. For example, you ad might show on tennis shoe or tennis sneakers. Run a Search Query Performance Report to see what keyword variations trigger your ad.

Phrase Match - If you enter your keyword in quotation marks, as in "tennis shoes," your ad would be eligible to appear when a user searches on the phrase tennis shoes, in this order, and possibly with other terms before or after the phrase. For example, your ad could appear for the query red tennis shoes but not for shoes for tennis, tennis shoe, or tennis sneakers. Phrase match is more targeted than broad match, but more flexible than exact match.

Exact Match - If you surround your keywords in brackets - such as [tennis shoes] - your ad would be eligible to appear when a user searches for the specific phrase tennis shoes, in this order, and without any other terms in the query. For example, your ad wouldn't show for the query red tennis shoes or tennis shoe. Exact match is the most targeted option. Although you won't receive as many impressions with exact match, you'll likely enjoy the most targeted clicks - users searching for your exact keyword typically want precisely what your business has to offer.

Negative Keyword - If your keyword is tennis shoes and you add the negative keyword -red, your ad will not appear when a user searches on red tennis shoes. Negative keywords are especially useful if your account contains lots of broad-matched keywords. It's a good idea to add any irrelevant keyword variations you see in a Search Query Performance Report or the Keyword Tool as a negative keyword.

Remember, no matter which matching options you use, it's important to only use keywords that accurately describe your product or service. Read more tips on creating an effective keyword list on Google site, Adwords section, link is below.

Welcome to AdWords! Click Here:

https://adwords.google.com

Sign up and confirm your email address.

###

~~~~~~~~~~~~~~~~~~~~~~~~